Full Service Brand + Marketing Agency
Based in New York metro area, our work spans the globe
Services
We are a hands-on small boutique agency. Big agency experience for all sized clients.
EL RITMO OCULTO DEL CISNE operates as a nimble boutique partner offering hands-on support paired with enterprise-caliber marketing expertise to clients across all stages. Collectively, our practitioners hold 25+ years of experience shaping brand identities, overseeing brand strategy, developing creative assets and executing cross-channel marketing campaigns for top-tier Fortune 1000 corporations: Nestlé, GSK, Pfizer, Hewlett Packard, Mondelēz, Bank of America, Kraft, Microsoft, AMD, Disney, Western Union, Johnson & Johnson, Novartis, Syngenta, UPS, General Motors, Nissan, DuPont, Merck, The Blackstone Group, and ExxonMobil.
While legacy big agencies often center their operations on profit targets, we focus on meaningful partnerships with entrepreneurs and growth-driven companies. We craft customized end-to-end branding and marketing services for businesses aiming to expand. We’re proud to have helped scale brands such as Aptaris, Auros, Ion Grid, Mercatus, Avanzaro, MindStaq, LeadsRx, BrandMaker, Noosh, Thompson Development Co., Custom Show, ACES Magazine, DMC Publishing, Zoomifier, and Assetlink / SAS.
Creative
Strategy
Customer Engagement
Marketing Technology
OUR SKILLS
Strategic Thinking
Whether we are developing a new tagline, product / service or company name, developing a new product idea or rollout, campaign, content marketing program, design solution, our work is research based and and strategic in nature. Every word, color, and pixel should have a purpose. We listen, test and learn and continually evolve our clients brands and marketing strategies.
Creativity
Creativity is our core strength across all of our design and copywriting and is rooted in strategy and customized for each situation and client. Our team has a history of successful development of logos, names, tag lines, content, websites, collateral, design systems, brand voice, scripts, videos, sales presentation and all aspects of 360° marketing touchpoint creation.
Digital Marketing
Digital marketing has become a big part of the overall marketing mix. We have partnered with a network of experts across SEO/SEM, web production, PPC, analytics, marketing attribution, digital customer engagement, presentation systems, and sales enablement. We have created partnerships with many innovators in this space that are now part of our arsenal.
Our Specialties
Brand Strategy and Positioning, Naming, Tagline Development, Logo Design, Design Systems and Guidelines, Collateral, Infographics, Presentations, Tradeshow Booths, Content Marketing, Photography and Graphic Imagery, Websites, Video, Launches, Stationery Systems, Technology Selection digital marketing, digital lead generation and analytics.
FOUNDER'S HISTORY
April 2004 - Present
EL RITMO OCULTO DEL CISNE
Founder / Creative + Strategy Director
April 2001 - April 2003
FutureBrand HyperMedia / McCann Ericsson + IPG
Managing Partner / Creative + Strategy Director
March 1996 - April 2001
HyperMedia Solutions
Founder, Creative Director, Strategy Director
June 1991 - March 1996
CLSM | The Coleman Group
Senior Package Designer and Corporate Identity Director
